Founded by Audrey Rumsby (celebrity stylist) and Lin Su (ex-Amazon/Yahoo! tech pioneer), EDITH reimagines fashion as a force for good—prioritizing body positivity, sustainable practices, and algorithm-free shopping.

From Theater to Tech: A Mission to Transform Fashion

Audrey spent decades styling actors for stages like the Royal Shakespeare Company and Hollywood red carpets. Frustrated by fast fashion’s one-size-fits-none approach, she dreamed of bringing theater’s bespoke precision to everyday wardrobes—clothes that celebrate all body types, cultures, and life transitions (post-pregnancy, menopause, career shifts).

Lin, a trailblazer in e-commerce and targeting algorithms, built the systems powering today’s ad-driven shopping culture. But witnessing their toll—overconsumption, style insecurity, and environmental harm—she pivoted her skills to create an antidote to the very systems she engineered.

Building a New System: Where Ethics Meet Innovation

Together, Audrey and Lin fused human-first styling with privacy-first tech to create EDITH:

• Body-Positive Expertise: Curated solutions for postpartum, aging, and underrepresented body types.

• Sustainable Fashion Advocacy: Partnering with ethical brands to reduce waste and greenwashing.

• Ad-Free Experience: No tracking cookies, trend-chasing, or algorithmic manipulation.

More Than a Platform—A Movement

EDITH tackles fashion’s mental health crisis, offering stress-free shopping that empowers confidence, not comparison. For businesses, we provide DEI-aligned corporate styling to foster workplace belonging.